Graceland Mong Kok

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Graceland Mong Kok 〰️

Driving Foot Traffic to Hong Kong’s Favorite AMERICAN Joint

Graceland isn’t your typical Hong Kong bar. It’s a neighborhood staple in Mong Kok serving up authentic American comfort food, craft beers, and literally the BEST burger in the city. They didn't need a massive agency to build broad brand awareness; they just needed a lean, tactical ad strategy to put hungry people in seats and pack out the joint.

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Victoria Hong Kong

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an ordinary project