We were tasked with orchestrating a complex, multi-market ad spend across Meta, Google, and TikTok. The goal was to execute a steady growth strategy that could successfully bridge the gap between the established Hong Kong market and the high-competition US market simultaneously.

Beyond basic targeting, we engineered a high-conversion "Skin Type Quiz" funnel to collect valuable zero-party data. By shifting the creative hook from a standard "Buy Now" pitch to an "Analyze Your Skin" invitation, we transformed the customer journey:

• Reduced Friction: Stopped the scroll by providing immediate, personalized value in under 5 minutes.

• Data-Driven Intent: Captured high-intent leads while building a database of customer profiles for long-term retention.

• Precision Scaling: For e-commerce conversions, we implemented advanced bid strategies (cost caps and bid limits). This allowed us to scale aggressively during peak shopping windows without letting the acquisition costs spiral out of control.

• Q4 Domination: Achieved a 5+ ROAS during the highest-pressure period of the year.

• Efficiency at Scale: Maintained a remarkably low Cost Per Lead (CPL) of USD 3, even within the hyper-competitive US beauty landscape.

• Zero-Party Growth: Built a sustainable engine for lead generation that continues to feed the brand’s retention marketing.