As a solo founder balancing custom craft orders, client inquiries, and workshops, Shanade simply lacked the bandwidth to manage complex ad campaigns on a daily basis. Paid marketing naturally took a backseat to daily operations. As a result, campaigns lacked a clear objective or account structure, and ad creative relied almost entirely on repurposed Instagram posts rather than performance-driven assets designed to convert new audiences.

To help Shanade scale without adding hours to her daily workload, we shifted the account from reactive boosting to a structured, performance-first system.

Goal-Oriented Campaigns: Moved away from fragmented post boosts and rebuilt campaigns around single, clear conversion objectives.

Simplified Architecture: Consolidated overlapping audiences into a lean structure, allowing Meta’s algorithm to gather data faster and optimize spend efficiently.

Beyond Instagram Reposts: Developed dedicated ad assets that communicated the unique value of turning pet fur into bespoke jewelry.

By replacing manual, fragmented boosting with a systematic growth framework, we transformed paid social from a time-consuming chore into a reliable engine for workshop inquiries.

30% Reduction in CPA: Targeted ad creative and optimized bidding lowered the cost to acquire each new customer.

Streamlined Operations: By setting up an automated "evergreen" campaign structure, we reduced Shanade’s daily ad management time by 8 hours per week, allowing her to focus entirely on her craft.